Your Duties and Responsibilities...
Delivering the Digital Strategy
- Provide support to members for social media platform and VA application related queries
- Know the features of the various digital channels, platforms and applications and how they work
- Educate members on digital platforms, apps and social media channels
- Assist members in resolving their queries by using digital platforms
- Be the digital liaison between members and all club departments
Train all staff on all digital platforms
- Identify specific training needs
- Plan and implement regular training sessions
- Provide ongoing learning through coaching and feedback
- Train all staff and stakeholders on digital launches and initiatives
Assist with the Group Exercise online booking system
- Monitor all timetable updates and ensure communication to affected parties
Drive digital platform usage according to company goals
- Promote and increase member usage of the various digital channels
- Ensure all digital platforms are reflecting the most up-to-date information (e.g., website, app, TV screens, timetables)
Delivering Inspiring Member Experiences
- Manage member experiences throughout the club and online
- Manage Brand Standards in the Front of House area, including Kauai/Nu
- Monitor and support Kauai/Nu service delivery
- Track member experiences using company feedback systems (e.g., NPS)
- Respond to all relevant member feedback
- Resolve all member experience queries and comments
Implement improvements to the member experience
- Identify opportunities to reduce effort
- Initiate solutions to improve member experience
- Actively manage next issue avoidance
- Provide ongoing relevant service experience training for all staff
Promote and assist with all new launches, club events and initiatives
- Assist at new launches, in club events and business initiatives
- Train Service Ambassadors and Club-V staff on launches and initiatives
Engaging with Members throughout the Member Journey
- Manage access control into the facility
- Monitor access reports to ensure compliance to all company standards and procedures
- Act to rectify any non-compliance
Interact with members continually
- Always be available and visible
- Create a feeling of belonging for all members
Support Stop, Look, Listen
Maintain an effective communication process for feedback between members, staff and the business
- Ensure that all departments are updated with feedback on members and facilities
- Initiate regular communication updates to members on club and business-related developments
Resolve service issues according to company standards
- Receive, resolve and track all queries and complaints across all platforms (e.g., social media, in-club feedback, surveys and partner related such as Kauai/Nu)
- Communicate the resolution using the chosen medium or platform
- Identify and proactively attend to “next issue avoidance”
- Effectively deal with different levels of conflict intensity and resolve it
Retain members
- Create and implement club level retention strategies to deliver on company targets
- Prevent cancellations by offering alternative options in line with the company framework of authority for club level use
- Know the range and benefits of all online membership products and offer as an alternative
Managing Club-V in line with Company Requirements
Manage the achievement of the monthly Club-V sales budget
Compile an engaging monthly activity calendar
Comply to all standards and procedures detailed in the Mtwana box
- Implement all required standards and procedures
- Train Club-V staff on all standards and procedures
- Comply with all health and safety standards and policies related to Club V.
Managing the People Journey
Recruit according to the Virgin Active Values
Onboard all Service Ambassadors and Club-V staff
- Initiate the new starter process
- Continuously track the progress of the new starter throughout the journey to completion, as detailed in the New Starter Guide
Manage the performance of all Service Ambassadors and Club-V staff
- Complete weekly evaluations on each Service Ambassador
- Take action to address any below standard behaviour
Manage an effective FTE and rosters according to BCEA and member experience requirements